Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals
Author:
Affiliation:
1. Center for Consumer Marketing, Stockholm School of Economics, Stockholm, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1384198
Reference62 articles.
1. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
2. Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
3. Take Your Pick: Kate Moss or the Girl Next Door?
4. Are size-zero female models always more effective than average-sized ones?
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