CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms
Author:
Affiliation:
1. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA
2. Department of Psychology, Korea University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1837485
Reference91 articles.
1. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
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4. Professional or interactive: CEOs’ image strategies in the microblogging context
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