The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance-Reference-Cited by-同舟云学术

The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance

Published:2021-01-04 Issue:7 Volume:40 Page:1187-1208
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kim Hanyoung¹^ORCID,Seo Youngji¹,Yoon Hye Jin¹,Han Jeong Yeob¹,Ko Youngjee¹

Affiliation:

1. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1863065

Reference78 articles.

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