Beyond gender stereotypes: the missing women in print advertising
Author:
Affiliation:
1. Marketing Department, FGV EAESP São Paulo School of Business Administration, Fundação Getulio Vargas, São Paulo, Brazil
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1820206
Reference77 articles.
1. The Beautiful and the Abject
2. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
3. Sex stereotypes and implicit personality theory: Toward a cognitive—Social psychological conceptualization
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