1. Anantachart, S. (2001) To integrate or not to integrate: exploring how Thai marketers perceive integrated marketing communications, in Roberts, M. & King, R. (eds)The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Gainesville, Florida: University of Florida, pp. 66–73.
2. Duncan, T.R. & Caywood, C.L. (1996) The concept, process, and evolution of integrated marketing communications, in Thorson, E. & Moore, J. (eds)Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum, pp. 13–34.
3. Duncan, T.R. & Moriarty, S.E. (1998) A communication-based marketing model for managing relationships.Journal of Marketing, 62 (April), pp. 1–13.
4. Duncan, T.R. & Mulhern, F. (2004) A white paper on the status, scope and future of IMC. IMC Symposium co-sponsored by IMC programs at Northwestern University and University of Denver (March).
5. Economist(2006) A survey of new media. 22 April, pp. 3–16.