Emotional or informative? Creative or boring?

Author:

Janssens Wim,Pelsmacker Patrick De

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference21 articles.

1. Bagozzi, R.P. & Baumgartner, H. (1994) The evaluation of structural equation models and hypothesis testing, in Bagozzi, R.P. (ed.),Principles of Marketing Research. Cambridge, MA: Blackwell, pp. 386–422.

2. Bollen, K.A. & Stine, R.A. (1993) Bootstrapping goodness-of-fit measures in structural equation models, in Bollen, K.A. & Long, J.S. (eds),Testing Structural Equation Models. Newbury Park, CA: Sage Publications, pp. 111–135.

3. Brassington, B. & Pettitt, S. (2003)Principles of Marketing. Harlow: Pearson Education.

4. Browne, M.W. & Cudeck, R. (1993) Alternative ways of assessing model fit, in Bollen, K.A. & Long, J.S. (eds),Testing Structural Equation Models. Newbury Park, CA: Sage Publications, pp. 136–162.

5. Decock, B. & De Pelsmacker, P. (2001) Emotions matter, in Shepstone, M. (ed.),Excellence in International Research 2001. Amsterdam: Esomar, pp. 63–88.

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