Slow versus fast: how speed-induced construal affects perceptions of advertising messages-Reference-Cited by-同舟云学术

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Slow versus fast: how speed-induced construal affects perceptions of advertising messages

Published:2020-05-15 Issue:2 Volume:40 Page:225-245
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Yoon Sukki¹,Bang Hyejin²,Choi Dongwon³,Kim Kacy¹^ORCID

Affiliation:

1. Department of Marketing, Bryant University, Smithfield, RI, USA

2. Department of Marketing, College of Business Administration, Kookmin University, Seoul, Korea

3. Department of Advertising and Public Relations, College of Social Sciences, Kookmin University, Seoul, Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1766233

Reference65 articles.

1. Guilt and Shame: Environmental Message Framing Effects

2. Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps

3. When environmental messages should be assertive: examining the moderating role of effort investment

4. Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising

5. Conflict, arousal, and curiosity.

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3. Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention;Behavioral Sciences;2024-01-12

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