The influence of anthropomorphic communication in social media on the country-of-origin effect
Author:
Affiliation:
1. Gemmological Institute, China University of Geosciences(Wuhan), Wuhan, China;
2. Economics and Management School, Wuhan University, Wuhan, China
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1755182
Reference64 articles.
1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
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3. Dimensions of Consumer Expertise
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