Social media campaigns and domestic products consumption: a study on an emerging economy-Reference-Cited by-同舟云学术

Social media campaigns and domestic products consumption: a study on an emerging economy

Published:2022-11-16 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Rajput Sneha¹,Dash Ganesh²,Upamannyu Nischay¹,Sharma Bhuvanesh Kumar³^ORCID,Singh Prakash²

Affiliation:

1. Department of management, Prestige Institute of Management Gwalior, India

2. College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia

3. Department of management, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

Funder

state/central/university grant or any other means. The authors themselves carried out this work. Hence, the study is self-financed and does not get support from any funding agency

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2143018

Reference87 articles.

1. Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation

2. Consumer Ethnocentrism in Turkey: Ours are Better than Theirs

3. Can Social Media Campaigns Backfire? Exploring Consumers' Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification

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