Look at that body! How anthropomorphic package shapes systematically appeal to consumers
Author:
Affiliation:
1. Marketing Department, Ghent University, Ghent, Belgium
Funder
Research Foundation Flanders
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2018.1470919
Reference59 articles.
1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
2. Seeking the Ideal Form: Product Design and Consumer Response
3. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
4. Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis
5. The great struggles of life: Darwin and the emergence of evolutionary psychology.
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