Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure-Reference-Cited by-同舟云学术

Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure

Author:

Margariti Kostoula¹,Hatzithomas Leonidas²^ORCID,Boutsouki Christina¹,Zotos Yorgos³

Affiliation:

1. Department of Economics, School of Economics and Political Science, Aristotle’s University of Thessaloniki, Thessaloniki, Greece

2. Department of Business Administration, School of Business Administration, University of Macedonia, Thessaloniki, Greece

3. Department of Communication and Internet Studies, Cyprus University of Technology, Limassol, Cyprus

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

Reference116 articles.

2. Adeevee. 2014. Guinness: Welcome Home. http://www.adeevee.com/2014/10/guinness-welcome-home-print/.

3. Ads of the World. 2005. Gibson bomb. https://www.adsoftheworld.com/media/print/gibson_bomb.

4. Ads of the World. 2018. Faber Castell: Super true gel 1. https://www.adsoftheworld.com/media/print/fabercastell_super_true_gel_1.

5. Ads of the World. 2020. The XiaoMi: Smart Home Alarm. https://www.adsoftheworld.com/media/print/xiaomi_smart_home_alarm.

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献