The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure-Reference-Cited by-同舟云学术

The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

Published:2021-11-17 Issue:8 Volume:40 Page:1265-1293
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Jung Nayoung¹,Im Subin²

Affiliation:

1. Yonsei School of Business, Yonsei University, Seoul, Republic of Korea

2. Department of Marketing and Entrepreneurship, George Lester Nation Professor Gary W. Rollins College of Business, University of Tennessee at Chattanooga, Chattanooga, TN, USA

Funder

'Brain Korea 21 Fostering Outstanding Universities for Research

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1991107

Reference81 articles.

1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage

2. Personal level antecedents of eWOM and purchase intention, on social networking sites

3. Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

4. Relationships between perceived product values and three word of mouth variables

5. An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products

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