Female power portrayals in advertising-Reference-Cited by-同舟云学术

Female power portrayals in advertising

Published:2021-12-29 Issue: Volume: Page:1-28
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kordrostami Melika¹,Laczniak Russell N.²

Affiliation:

1. Marketing, California State University, San Bernardino, CA, USA

2. Marketing, Iowa State University, Ames, IA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1998878

Reference58 articles.

1. Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

2. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

3. Power, optimism, and risk-taking

4. Arend, K. M. (2015). Female Athletes and Women’s Sports: A Textual Analysis of Nike’s Women-directed Advertisements (Doctoral dissertation, Bowling Green State University).

5. The fashion engagement grid: understanding men's responses to fashion advertising

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