Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance-Reference-Cited by-同舟云学术

Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance

Published:2021-10-18 Issue:8 Volume:40 Page:1385-1401
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Choi Boreum¹,Choi Uiju²,Song Ji Hee¹

Affiliation:

1. College of Business Administration, University of Seoul, Seoul, South Korea

2. Worldpanel Division, Kantar Korea, Seoul, South Korea

Funder

the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1982165

Reference48 articles.

1. AdNews. 2013. No one’s paying attention to digital ads… Well, 8% are. http://www.adnews.com.au/adnews/no-one-s-paying-attention-to-digital-ads-well-8-are.

2. Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

3. Stay Away From Me

4. Location‐based mobile advertisements and gender targeting

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