Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1189250
Reference78 articles.
1. A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
2. A conceptual replication and extension of erving goffman's study of gender advertisements
3. Goffman’s Gender Advertisements revisited: combining content analysis with semiotic analysis
4. Can the Media Affect Us? Social Comparison, Self-Discrepancy, and the Thin Ideal
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