Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1157912
Reference69 articles.
1. Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
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3. An Exploratory Investigation into the Nature of Offensive Television Advertising
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