“Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands

Author:

Feng Haorui,Motoki KosukeORCID

Funder

Japan Society for the Promotion of Science

Publisher

Elsevier BV

Reference54 articles.

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4. Twenty years of gender equality research: A scoping review based on a new semantic indicator;Belingheri;PLoS One,2021

5. Brand awareness, brand personality, brand loyalty and consumer satisfaction relations in brand positioning strategies (A Torku brand sample);Bilgili;Journal of Global Strategic Management,2015

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