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Brand placement repetition in a fictional text

Published:2016-05-10 Issue:1 Volume:36 Page:38-59
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Avramova Yana R.¹,De Pelsmacker Patrick¹²,Dens Nathalie¹³

Affiliation:

1. Marketing Department, Faculty of Applied Economics, University of Antwerp, Prinsstraat 13, 2000 Antwerp, Belgium

2. Department of Marketing, Faculty of Economics and Business Administration, Ghent University, Belgium

3. Antwerp Management School, Antwerp, Belgium

Funder

University of Antwerp Research Council

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1182258

Reference93 articles.

1. Factvsfiction—how paratextual information shapes our reading processes

2. Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

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