A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective-Reference-Cited by-同舟云学术

A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective

Published:2022-12-07 Issue:1 Volume:42 Page:201-226
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Lievens Annouk¹,Moons Ingrid²

Affiliation:

1. Marketing Department, Faculty of Business and Economics, University of Antwerp, Antwerp, Belgium

2. Marketing Department, Faculty of Business and Economics, and Department of Product Development, Faculty of Design Sciences, University of Antwerp, Antwerp, Belgium

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2150953

Reference126 articles.

1. Stakeholder engagement as communication design practice

2. Management control system for corporate social responsibility implementation – a stakeholder perspective

3. Zooming out: actor engagement beyond the dyadic

4. The Research Communication Continuum: Linking Public Engagement Skills to the Advancement of Cross-disciplinary Research

5. Know Your Counterparts: The Importance of Wording for Stakeholder Communication in Social Franchise Enterprises

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