A comprehensive approach to the study of advertising execution and its effects
Author:
Affiliation:
1. Norwegian School of Hotel Management, University of Stavanger, Stavanger, Norway
2. Schumpeter School of Business and Economics, Bergische Universität Wuppertal, Wuppertal, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2140524
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