Diversity and inclusion in advertising research-Reference-Cited by-同舟云学术

Diversity and inclusion in advertising research

Published:2022-09-22 Issue:1 Volume:42 Page:52-59
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Eisend Martin¹,Muldrow Adrienne F.²,Rosengren Sara³^ORCID

Affiliation:

1. European University Viadrina in Frankfurt (Oder), Germany

2. East Carolina University, Greenville, North Carolina, USA

3. Stockholm School of Economics, Stockholm, Sweden

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2122252

Reference58 articles.

1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

2. Language and advertising effectiveness: code-switching in the Korean marketplace

3. Gender and Racial Diversity in Commercial Brands’ Advertising Images on Social Media

4. Diversity in Online Advertising: A Case Study of 69 Brands on Social Media

5. Ani, N., and M. Yusoff. 2021. A Systematic Literature Review on Advertising from Non-western Perspective. Academy of Strategic Management Journal 20, 1–15.

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