Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising-Reference-Cited by-同舟云学术

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Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising

Published:1992-01 Issue:4 Volume:11 Page:343-354
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Zhou Nan,Chen Mervin V.T.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1992.11104510

Reference37 articles.

1. Images of Ourselves: The Good Life in Twentieth Century Advertising

2. Berkowitz, E.N., Kerin, R.A., Rudelius, W. & Crane, F. G. (1991) Marketing. 1st Canadian ed. Homewood, Ill: Irwin.

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