How brands appear in children's movies. A systematic content analysis of the past 25 Years
Author:
Affiliation:
1. Department of Communication, Advertising and Media Effects Research Group, University of Vienna, Vienna, Austria
Funder
Central Bank of the Republic of Austria
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1410000
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1. Exploring children's choice: The reminder effect of product placement
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