The influence of advertising on the demand for chocolate confectionery
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Published:2002-01
Issue:4
Volume:21
Page:437-454
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ISSN:0265-0487
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Container-title:International Journal of Advertising
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language:en
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Short-container-title:International Journal of Advertising
Author:
Eagle Bob,Ambler Tim
Publisher
Informa UK Limited
Subject
Marketing,Communication
Cited by
2 articles.
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