Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Author:

Eagle Lynne,Rose Lawrence C.,Kitchen Philip J.

Publisher

Elsevier BV

Reference62 articles.

1. Can Alcohol Misuse Be Reduced By Banning Advertising?;T Ambler;International Journal of Advertising,1996

2. Persuasion, Pride and Prejudice: How Ads Work;T Ambler;International Journal of Advertising,2000

3. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness;W E Baker;Journal of Advertising. XXIX,2000

4. Analyzing The Impact Of The Liquor Industry's Lifting Of The Ban On Broadcast Advertising;H-K Bang;Journal of Public Policy & Marketing,1998

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Liquor advertising and consumption in the United States: 1971-2008;International Journal of Advertising;2012-01

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