The effect of an advertisement’s colour on emotions evoked by attitude towards the ad
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Published:2007-01
Issue:1
Volume:26
Page:37-62
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ISSN:0265-0487
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Container-title:International Journal of Advertising
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language:en
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Short-container-title:International Journal of Advertising
Author:
Lichtlé Marie-Christine
Publisher
Informa UK Limited
Subject
Marketing,Communication
Cited by
77 articles.
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