Author:
Witcher Barry,Craigen J. Gordon,Culligan Dennis,Harvey Andrew
Reference14 articles.
1. Corporate Objectives in Sports Sponsorship
2. Douglas, T. (1984)The Complete Guide to Advertising.London: Macmillan.
3. The Financial Times (1987) Business Sponsorship, FT Survey. November 9.
4. Sponsorship Works Differently from Advertising
Cited by
67 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献