Sponsorship Works Differently from Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1984.11105012
Reference3 articles.
1. Douglas, T. (1982) The Times, 9 November.
2. Jeeps, D. (1982) The Times, 9 November.
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