The role of sports sponsorship in negative new stories about a brand: Approach the halo effect-Reference-Cited by-同舟云学术

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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect

Published:2019-01-01 Issue:1 Volume:6 Page:1699284
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Cui Ge-Qi¹,Lee Jung-Yong²,Jin Chang-Hyun²^ORCID

Affiliation:

1. Department of Business Administration, Kyonggi University, 154-42, Gwanggyosan-Ro, Yeongtong-Gu, Suwon-si, Gyeonggi-do 16227, Korea

2. Department of Business Administration, SungKyunKwan University, 25-2, Sungkyunkwan-ro, Jongro-gu, Seoul 03063, Korea

Funder

Ministry of Education of the Republic of Korea

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2019.1699284

Reference81 articles.

1. Dimensions of Brand Personality

2. The Evaluation of Sports Sponsorships

3. Consumer Response to Negative Publicity: The Moderating Role of Commitment

4. Strategies for building consumer brand preference

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude;International Journal of Sports Marketing and Sponsorship;2022-11-09

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