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‘Holding up half of the sky’? A sociocultural comparison of gender-role portrayals in Chinese and US advertising

  • Published:1997-01 Issue:4 Volume:16 Page:295-319
  • ISSN:0265-0487
  • Container-title:International Journal of Advertising
  • language:en
  • Short-container-title:International Journal of Advertising

Author:

Cheng Hong

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference93 articles.

1. Anderson, Michael H. (1984)Madison Avenue in Asia: Politics and Transnational Advertising. London and Toronto: Associated University Press.

2. Baudot, Barbara S. (1989)International Advertising Handbook: A User's Guide to Rules and Regulations. Lexington and Toronto: Lexington Books.

3. A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

4. A Comparison of Print Advertisements from the United States and France

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2. Diversity representation in advertising;Journal of the Academy of Marketing Science;2023-12-26

3. Werbung und Gender-Marketing;Handbuch Medien und Geschlecht;2023

4. Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories;Journal of Business Research;2022-12

5. Diversity and inclusion in advertising research;International Journal of Advertising;2022-09-22
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