Methods of Pre-testing Advertising-Reference-Cited by-同舟云学术

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Methods of Pre-testing Advertising

Published:1984-01 Issue:4 Volume:3 Page:347-360
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

East Robert

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1984.11105033

Reference53 articles.

1. Attitudinal vs. Normative Messages: An Investigation of the Differential Effects of Persuasive Communications on Behavior

2. Attitudes and normative beliefs as factors influencing behavioral intentions.

3. Attitude-behavior relations: A theoretical analysis and review of empirical research.

4. Ajzen, I. & Fishbein, M. (1980) Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Les niveaux de contrôle en publicité;Recherche et Applications en Marketing (French Edition);1988-12

2. How Major Agencies Evaluate TV Advertising in Britain;International Journal of Advertising;1986-01

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