Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
Author:
Affiliation:
1. Faculty of Economics and Business Administration, Ghent, Belgium
2. IESEG School of Management, Lille, France
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2262328
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1. Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising;Journal of Retailing and Consumer Services;2024-09
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