Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
Author:
Affiliation:
1. Faculty of Economics and Business Administration, Ghent, Belgium
2. IESEG School of Management, Lille, France
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2262328
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4. Now you’ve got the shiveries: Affect, intimacy, and the ASMR whisper community;Andersen J.;Television & New Media,2015
5. Effects of pitch and speech rate on personal attributions;Apple W.;Journal of Personality and Social Psychology,1979
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