The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing-Reference-Cited by-同舟云学术

The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing

Published:2023-06-28 Issue: Volume: Page:1-26
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Zheng Longzhao¹,Huang Bingrui¹,Qiu Hongfeng¹^ORCID,Bai Haiqing¹

Affiliation:

1. School of Journalism and Communication, Xiamen University, Xiamen, China

Funder

Fujian Social Sciences Fund

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2229148

Reference81 articles.

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5. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness

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