Affiliation:
1. Christ University, India
Abstract
Social media has emerged as a powerful platform that revolutionized the way the fashion industry operates. Fashion influencers have significantly impacted global consumer trends and brand perceptions with their large followings and engaging content. This chapter investigated the ways in which fashion influencers leverage social media platforms to shape consumer behavior, promote sustainable fashion practices, and bridge cultural boundaries to create a more inclusive fashion community across borders. This chapter has contributed to a better understanding of fashion beyond borders, social media influencers' role in transforming the fashion landscape, and their potential to influence positive change in the industry by conducting a comprehensive literature review. This chapter explores social media influencers' multifaceted roles in redefining fashion globally.
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