Music to the ears: the role of sonic branding in advertising-Reference-Cited by-同舟云学术

Music to the ears: the role of sonic branding in advertising

Published:2023-10-27 Issue: Volume: Page:1-21
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kemp Elyria¹,Cho Yoon-Na²^ORCID,Bui My³,Kintzer Alex⁴

Affiliation:

1. College of Business Administration, University of New Orleans, New Orleans, LA, USA

2. College of Business Administration, Hongik University, Seoul, South Korea

3. College of Business Administration, Loyola Marymount University, Los Angeles, CA, USA

4. Songtradr, Santa Monica, CA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2273645

Reference91 articles.

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2. 5WPR. 2020. 5WPR consumer culture report. https://www.5wpr.com/new/wp-content/uploads/pdf/5W_consumer_culture_report_2020final.pdf

3. Abramson R. 2022. On the rise of sonic branding in the financial industry. https://tearsheet.co/marketing/on-the-rise-of-sonic-branding-in-the-financial-industry/#:∼:text=One%20example%20Burnham%20likes%20to could%20theoretically%20sponsor%20that%20inquiry (accessed October 9 2022).

4. I’ve heard that brand before: The role of music recognition on consumer choice;Anglada-Tort M.;International Journal of Advertising,2022

5. The transportation scale–short form (TS–SF);Appel M.;Media Psychology,2015

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