For Us, by Them?: A Study on Black Consumer Identity Congruence & Brand Preference
Author:
Affiliation:
1. University of Florida, Gainesville, Florida, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/10646175.2019.1697399
Reference107 articles.
1. Hairstylists’ Relationships and Helping Behaviors With Older Adult Clients
2. Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements
3. Social Identity Theory and the Organization
4. Color and shopping intentions
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