A study of KOL effectiveness on brand image of skincare products-Reference-Cited by-同舟云学术

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A study of KOL effectiveness on brand image of skincare products

Published:2021-05-07 Issue:10 Volume:15 Page:1483-1500
ISSN:1751-7575
Container-title:Enterprise Information Systems
language:en
Short-container-title:Enterprise Information Systems

Author:

Xiong Liping¹,Cho Vincent²^ORCID,Law Kris MY³^ORCID,Lam Lianne²

Affiliation:

1. The Integrated Graduate Development Scheme (IGDS), The Hong Kong Polytechnic University, Hong Kong, China

2. Department of Management and Marketing, The Hong Kong Polytechnic University, Hong Kong, China

3. School of Engineering, Faculty of Science Engineering & Built Environment, Deakin University, Geelong, Australia

Publisher

Informa UK Limited

Subject

Information Systems and Management,Computer Science Applications

Link

https://www.tandfonline.com/doi/pdf/10.1080/17517575.2021.1924864

Reference64 articles.

1. Antecedents of brand preference for mobile telecommunications services

2. Exploring environmental consciousness and consumer preferences for organic wines without sulfites

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. Structural equation modeling in practice: A review and recommended two-step approach.

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