Research on the influence mechanism of anchors’ professionalism on consumers’ impulse buying intention in the livestream shopping scenario
Author:
Affiliation:
1. School of Economics and Management, Communication University of China, Beijing, China
2. School of Social Science and Public Poicy, King’s College London, London, UK
Funder
National Natural Science Foundation of China
Publisher
Informa UK Limited
Subject
Information Systems and Management,Computer Science Applications
Link
https://www.tandfonline.com/doi/pdf/10.1080/17517575.2022.2065457
Reference57 articles.
1. The Influence of a Mere Social Presence in a Retail Context
2. Factors attracting online consumers to choose e-Malls for e-procurement in Saudi Arabia
3. Impulse buying: Modeling its precursors
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