The Usefulness of the Theory of Planned Behavior: Understanding U.S. Fast Food Consumption of Generation Y Chinese Consumers
Author:
Publisher
Informa UK Limited
Subject
Food Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/15378020.2013.850382
Reference52 articles.
1. The theory of planned behavior
2. Application of the Theory of Planned Behavior to Leisure Choice
3. Culture and the Fast-Food Marketing Mix in the People's Republic of China and the USA
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