The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants
Author:
Affiliation:
1. Department of Management, Faculty of Economics and Management, IPB University (Bogor Agricultural University), Bogor, Indonesia
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2020.1803687
Reference63 articles.
1. The role of entrepreneurial marketing in new technology ventures first product commercialisation
2. Enablers of NPD financial performance
3. Evaluating the Performance and Scale Characteristics of the Australian Restaurant Industry
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