A Comparative Analysis of Arab and U.S. Cultural Values on the Web
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2014.991015
Reference87 articles.
1. Attitudes towards women in the Arabian Gulf region
2. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
3. Financial services advertising in eight non‐English speaking countries
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