Culture and International Marketing: A Sub-Saharan African Context
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2013.814819
Reference78 articles.
1. The African Thought-System and the Work Behavior of the African Industrial Man
2. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
3. Cross-cultural management and organizational behavior in Africa
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