Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Author:

Ramadania Ramadania1ORCID,Suh Jaebeom2ORCID,Rosyadi Rosyadi1ORCID,Purmono Bintoro Bagus1ORCID,Rahmawati Rahmawati3ORCID

Affiliation:

1. Department of Management, Faculty of Economics and Business, Universitas Tanjungpura, Pontianak, Indonesia

2. College of Business Administration, Kansas State University, Manhattan, USA

3. Department of Management, Faculty of Economics and Business, Universitas Mulawarman, Samarinda, Indonesia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Reference66 articles.

1. The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares

2. Consumer Culture Theory

3. The differential roles of brand credibility and brand prestige in consumer brand choice

4. Blackwell R. D. Miniard P. W. & Engel J. F. (2001). Consumer behavior 9th. South-Western Thomas Learning. Mason OH .

5. Local vs. foreign made: Are Malaysians ethnocentric?;Bojei J.;IUP Journal of Marketing Management,2010

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