Consumer buying behavior towards point-of-sale material of halal cosmetic products
Author:
Affiliation:
1. Department of Islamic Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2322020
Reference71 articles.
1. Abebe R. (2020). Effect of Sales Promotion on Consumer Buying Behaviour: In Case Of Coca-Cola Soft Drink Bahir Dar City (Doctoral dissertation).
2. Impact of sales promotion on consumer buying behavior in Pakistan;Ahmad S. A.;International Interdisciplinary Journal of Scholarly Research,,2015
3. Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia
4. Effect of Price-discount Distribution in Multi-unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue
5. The push, pull, and mooring effects toward switching intention to halal cosmetic products
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