Consumer buying behavior towards point-of-sale material of halal cosmetic products

Author:

Virgiawan Rheyza1ORCID,Amda Anisa Revinanda1,Pusparini Martini Dwi1ORCID

Affiliation:

1. Department of Islamic Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia

Publisher

Informa UK Limited

Reference71 articles.

1. Abebe R. (2020). Effect of Sales Promotion on Consumer Buying Behaviour: In Case Of Coca-Cola Soft Drink Bahir Dar City (Doctoral dissertation).

2. Impact of sales promotion on consumer buying behavior in Pakistan;Ahmad S. A.;International Interdisciplinary Journal of Scholarly Research,,2015

3. Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia

4. Effect of Price-discount Distribution in Multi-unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue

5. The push, pull, and mooring effects toward switching intention to halal cosmetic products

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