Determinants and Effects of Cultural Context: A Review, Conceptual Model, and Propositions
Author:
Affiliation:
1. Department of Marketing, University of Delaware, Newark, DE, USA
2. Department of Marketing, University of Richmond, Richmond, VA, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2018.1449599
Reference49 articles.
1. The Effect of Cultural Orientation on Persuasion
2. Intra-cultural Variation: Evidence and Implications for International Business
3. A cross-cultural study of influence strategies and satisfaction in marketing channels
4. Cross-Cultural Differences in Intrachannel Communications: The United States and India
5. What Differences in the Cultural Backgrounds of Partners Are Detrimental for International Joint Ventures?
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