Social Media and Purchasing Behavior: A Study of the Mediating Effect of Customer Relationships
Author:
Affiliation:
1. School of Management Studies, Islamic University of Science and Technology, Pulwama, India;
2. Department of Management Studies, University of Kashmir, Srinagar, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2018.1497243
Reference131 articles.
1. Users' Information Privacy Concerns and Privacy Protection Behaviors in Social Networks
2. Social Media Usability and Its Impact on Buyer Purchasing Behavior Based on Buyer's Trust: Saudi Arabia Context
3. Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research
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