Author:
Calvo-Porral Cristina,Stanton John Leighton,Lévy-Mangin Jean-Pierre
Subject
Marketing,Business and International Management
Reference29 articles.
1. Crisis marketing: a comparison across economic scenarios
2. Barwise, P. & Styler, A. (2002).Marketing expenditure trends. UK7 London Business School, Havas marketing Report.
3. Bamiatzi, V., Cavusgil, S. T., Jabbour, L. & Sinkovics, R. R. (2014). Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination.International Business Review, 23(1), 195–211.
4. Consumer Perceptions of Price (Un)Fairness
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献