Crisis marketing: a comparison across economic scenarios-Reference-Cited by-同舟云学术

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Crisis marketing: a comparison across economic scenarios

Published:2001-06 Issue:3 Volume:10 Page:263-284
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Ang Swee Hoon

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference23 articles.

1. Anon (1975). Marketing in a recession: comments from our readers. Journal of Marketing, 78–79.

2. World competitiveness yearbook;Anon,1998

3. The Asian apocalypse: crisis marketing for consumers and businesses;Ang;Long Range Planning,2000

4. Asian development outlook,1998

5. Asiaweek (1999). Midyear business outlook: what's ahead for Asian economies, July 9.

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