Mobile Social Commerce: Current State and Future Directions
Author:
Affiliation:
1. Department of Marketing, David Nazarian College of Business and Economics, California State University, Northridge, California, USA;
2. Department of Management and Marketing, California State University, Dominguez Hills, California, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2019.1620902
Reference68 articles.
1. Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values
2. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
3. Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com
4. Businesses and mobile social media capability
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