Affective Contagion Effects in Cross-Cultural Mobile Marketing: Evaluative Conditioning Experiments with Foreign Users-Reference-Cited by-同舟云学术

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Affective Contagion Effects in Cross-Cultural Mobile Marketing: Evaluative Conditioning Experiments with Foreign Users

Published:2023-11-07 Issue: Volume: Page:1-20
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Estrader Joaquin¹²^ORCID,Song Jing³⁴^ORCID,Li Xinrui⁵^ORCID

Affiliation:

1. School of Foreign Studies, Changzhou University, Changzhou, P. R. China

2. Argentina-China Studies Center (CEACh), School of Social Sciences, University of Buenos Aires, Buenos Aires, Argentina

3. School of Economics and Management, Southwest Jiaotong University, Chengdu, P. R. China

4. Laboratory of Service Science and Innovation of Sichuan Province, Chengdu, P. R. China

5. School of Communication and Management, Sichuan University of Media and Communications, Chengdu, P. R. China

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2274072

Reference111 articles.

1. Political Ideology and Consumption: Perspectives and Effects

2. The theory of planned behavior

3. Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

4. Bagozzi, R., Gurhan-Canli, Z., & Priester, J. (2002). The social psychology of consumer behaviour. Open University Press.

5. Baron R. M. & Kenny D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual strategic and statistical considerations. Journal of Personality and Social Psychology 51 (6) 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173

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